make all - Build app, bootloader, partition table
make flash - Flash app, bootloader, partition table to a chip
make clean - Remove all build output
make size - Display the static memory footprint of the app
make size-components, size-files - Finer-grained memory footprints
make erase_flash - Erase entire flash contents
make monitor - Run idf_monitor tool to monitor serial output from app
make simple_monitor - Monitor serial output on terminal console
make list-components - List all components in the project
make app - Build just the app
make app-flash - Flash just the app
make app-clean - Clean just the app
make print_flash_cmd - Print the arguments for esptool when flash
